What Does NURO Do?

NURO is, Inc. is a strategic AI consulting and development firm headquartered in Fort Myers, Florida that designs, builds, deploys, and runs bespoke AI agents, automated systems, and custom software for growing businesses across the United States. Founded in 2023 by Craig Pisaris-Henderson, NURO anchors every engagement in the HI → AI doctrine: humans lead, AI amplifies, every AI interaction is logged, attributable, and overridable.

The one-sentence answer

NURO builds custom AI agents, workflow automation, and bespoke software for $5M–$50M businesses — and stays embedded to tune and run those systems after launch.

What NURO actually builds

Five service lines, industry-agnostic:

• Strategic AI Consulting — where most engagements start. A diagnosis of where AI creates the most leverage in your business, followed by a sequenced plan of what to build first, second, and third.
• AI Agent Development — inbound and outbound voice agents, conversational web agents, AI SDR agents that work dormant CRM databases, missed-call rescue agents, and internal-ops agents for reporting and routing.
• Custom Software Development — bespoke AI architecture for businesses whose problem is not off-the-shelf. Multi-agent orchestration, deep integrations, and dedicated build teams.
• Workflow Automation — end-to-end automation across sales-ops, marketing-ops, finance-ops, and customer-success-ops with production-grade monitoring.
• RevOps OS — the productized revenue operating system NURO installs and runs. Three tiers: Foundation, Acceleration, Custom.

See the full services page for the detail on each line.

Who runs NURO

• Craig Pisaris-Henderson, Founder & Chief AI Officer. Previously scaled FindWhat.com past $1B in annual revenue. Holds 40+ patents. Author of the HI → AI = I^E doctrine.
• Chase Henderson, Chief Executive Officer. Runs sales and delivery end-to-end. Every Assessment call, every scoping conversation, every ongoing engagement.
• Kristin Norton, Chief Operating Officer. Owns client success and delivery — the reason engagements renew and expand.

What makes NURO different

Four productized differentiators ship with every build:

1. Decision Log — every AI conversation is logged, timestamped, attributable, and overridable. Audit any interaction at any time.
2. Truth Boundaries — AI agents cannot improvise pricing, commit to deliverables, or fabricate claims. Out-of-bounds questions route to a human automatically.
3. Vertical-Calibrated Workflows — templates that already understand your industry's seasonality, regulatory cycles, sales motions, and vertical-specific data flows.
4. HI → AI Doctrine — authored by Craig. Human Intelligence guides AI. Every AI interaction is reviewable.

For the deeper treatment, see Decision Log and Truth Boundaries.

Who NURO works with

Primary client profile:

• $5M–$50M in annual revenue, growing.
• Real operational pressure and no in-house AI team.
• Industries: home services, professional services, financial services, sales-led SaaS, multi-location operators.
• Headquartered in Southwest Florida but works with clients across the United States.

How an engagement actually works

Four stages, in order:

1. Diagnose — the HI into AI Assessment or Pipeline Leak Audit maps where AI creates the most leverage in your business right now.
2. Build — we architect and construct the systems, tailored to your operational reality.
3. Deploy — production-ready rollout with monitoring, governance, human-in-the-loop controls, and team training.
4. Run — the team that builds the system runs it. We stay embedded to tune and extend as the business evolves.

How to start

Take the 5–10 minute HI into AI Assessment. It surfaces which of the five AI failure modes your business is most exposed to and produces a sequenced build plan. It also gives us the context to have a useful conversation.

See also: How Much Does an AI Agent Cost? · Is NURO Legit? Our Track Record · All case studies