Strategic AI Consultants and Developers.
NURO is a strategic AI consulting and development firm. We design, build, deploy, and run bespoke systems for growing businesses across industries — strategic AI consulting, custom AI agents, custom software development, workflow automation, and the productized RevOps OS revenue stack. AI is deeply personal at the business level. NURO is exactly what you need it to be.
Strategic AI Consulting
Where most engagements start. We map your operational reality, identify where AI creates the most leverage, and produce a sequenced plan for what to build first, second, third. AI is deeply personal at the business level — what is right for one operator is wrong for the next. This is how we make sure what gets built is what your business actually needs.
- Operational reality map — where work is actually happening, where it is getting stuck
- AI leverage assessment — ranked opportunities by impact and ease
- Build sequence — what to ship first, second, third (and what to skip)
- Architecture blueprint that survives contact with your existing stack
- Direct work with Craig and Chase, not a deck from a junior associate
AI Agent Development
Custom AI agents built for the specific job your business needs done — inbound and outbound voice, conversational web, AI SDR, recall and reactivation, internal-ops agents for reporting, summarization, and routing. Each agent is bounded by Truth Boundaries and audited via Decision Log so you can override anything that should not have been said.
- Inbound and outbound voice agents — 24/7 answering, qualification, and follow-up
- Conversational web agents — qualify and route live visitors directly
- AI SDR working dormant pipelines with personalized re-engagement
- Internal-ops agents for reporting, summarization, and routing
- Every agent logged, attributable, overridable
Custom Software Development
Bespoke software and AI architecture for businesses whose problem is not off-the-shelf. Multi-agent orchestration, deep integration with industry-specific software, multi-location and multi-line-of-business pipelines, and dedicated build teams. Built around how your business actually operates — not a template fit.
- Bespoke AI architecture sized to your operational structure
- Deep integrations with industry-specific software (CRM, ERP, PMS, MLS, etc.)
- Multi-agent orchestration across coordinated business functions
- Multi-location and multi-LOB pipeline visibility
- Dedicated build team and a success manager embedded in the engagement
Workflow Automation
End-to-end workflow automation across the operations that drain your team — sales-ops, marketing-ops, finance-ops, customer-success-ops. We find where work is getting stuck, then eliminate the bottleneck without sacrificing quality or control.
- Process audit first, so we build on leverage not noise
- Full-stack automation — not just email triggers
- Integration orchestration across the systems you already run
- Real-time monitoring so regressions surface before customers notice
- Designed to extend, not lock you in
RevOps OS
Our productized revenue operating system for businesses that want speed and structure rather than a fully custom build. RevOps OS captures, qualifies, and books every lead across the systems you already run. Three tiers: Foundation (stop losing leads), Acceleration (every lead answered, qualified, booked), Custom (multi-location, multi-LOB, deep integrations). One platform, one team accountable, human-led.
- Captures, qualifies, and books every lead — 24/7
- AI-in-workflows for scoring, drafting, routing, re-engagement
- Standalone AI agents at Acceleration tier (voice, conversational, SDR)
- Human-led, AI you can audit
- One platform, one team accountable
How does a NURO engagement actually work?
Four stages, in order: Diagnose, Build, Deploy, and Run. The team that builds the system stays with it after launch — that is the difference between an AI project that produces revenue and one that drifts.
- Diagnose — identify where AI creates the most leverage. The HI into AI Assessment opens the conversation; the Pipeline Leak Audit puts a dollar figure on what is leaking right now.
- Build — architect and construct RevOps OS, standalone agents, workflow automation, or custom development tailored to your operation.
- Deploy — production-ready rollout with monitoring, governance, and human-in-the-loop controls; in-person training where geography allows.
- Run — stay embedded, tuning and extending the systems as the business evolves. Ongoing strategy, locally accountable, permanently on call.
Diagnose
Before building anything, we identify where AI creates the most leverage in your business. The HI into AI Assessment opens the conversation; the Pipeline Leak Audit puts a dollar figure on what is leaking right now.
Build
We architect and construct the systems — RevOps OS, standalone agents, workflow automation, or custom development — tailored to your operation. Our leadership has scaled companies past a billion dollars in revenue, and you get direct access to that experience on every engagement. See real builds.
Deploy
Production-ready rollout with monitoring, governance, and human-in-the-loop controls. Your team gets trained on the system in person where geography allows, documentation is delivered, and we stay in the weeds through launch.
Run
This is the part most agencies skip. We stay embedded — tuning, extending, and scaling the systems we build as your business evolves. New agents as opportunities emerge. Ongoing strategy. Locally accountable, human-led, permanently on call.
What makes NURO different from other AI agencies?
Decision Log. Truth Boundaries. Vertical-Calibrated Workflows. The HI → AI Doctrine. Every NURO build ships with all four — see the doctrine page for the full treatment.
What operators ask about NURO services
Which NURO service should I start with?
Most engagements begin with Strategic AI Consulting — a diagnosis of where the business is actually losing time, money, or leverage, followed by a sequenced plan for what to build first, second, and third. When the diagnosis is already clear and the operator wants speed, RevOps OS (Foundation, Acceleration, or Custom) is the productized alternative.
How is Strategic AI Consulting different from a typical consulting deck?
Every consulting engagement is delivered by Craig Pisaris-Henderson (Chief AI Officer, founder of a company he scaled past $1B in revenue) and Chase Henderson (CEO) directly — not by junior associates. The output is an operational reality map, an AI leverage assessment ranked by impact and ease, a sequenced build plan, and an architecture blueprint that survives contact with the systems you already run.
When is Custom Software Development the right choice?
When the business is multi-location or multi-line-of-business, when deep integrations with industry-specific software (CRM, ERP, PMS, MLS) are required, or when multi-agent orchestration across coordinated functions is the actual problem. Custom engagements ship a dedicated build team and an embedded success manager.
What does Workflow Automation cover?
End-to-end automation across sales-ops, marketing-ops, finance-ops, and customer-success-ops. Every build starts with a process audit so the automation targets leverage rather than noise, ships with real-time monitoring so regressions surface before customers notice, and is designed to extend rather than lock the business into a vendor stack.
What are the three RevOps OS tiers?
RevOps OS ships in three tiers, each mapped to a different operational reality:
- Foundation — a smart CRM plus workflows and AI-in-workflows for lead scoring, drafting, routing, and re-engagement. You stop losing leads.
- Acceleration — Foundation plus standalone AI agents for inbound and outbound voice, conversational web, missed-call rescue, AI SDR, and predictive deal scoring. Every lead answered, qualified, booked.
- Custom — bespoke architecture for multi-location, multi-LOB operators with deep integrations, multi-agent orchestration, and a dedicated build team.
What kinds of AI agents does NURO build?
- Inbound voice agents that answer, qualify, and book appointments 24/7.
- Outbound voice agents for reactivation, follow-up, and appointment confirmation.
- Conversational web agents that qualify and route live visitors in real time.
- AI SDR agents that work dormant CRM databases with personalized re-engagement sequences.
- Missed-call rescue agents that answer and re-route calls the dispatcher missed.
- Internal-ops agents for reporting, summarization, meeting notes, and routing.
- Every agent is bounded by Truth Boundaries and audited via the Decision Log.
Who owns the AI system after it ships?
NURO. The team that builds the system runs it — we operate on a Diagnose / Build / Deploy / Run model rather than project-and-leave. AI systems without an owner drift within 60 days as data changes and inputs shift; RevOps OS ships with the owner already assigned.
Does NURO serve businesses outside Southwest Florida?
Yes. NURO is headquartered in Fort Myers, Florida, and serves growing businesses across the United States. Delivery is remote-first with structured on-site sessions where the engagement requires them.
How do I start working with NURO?
5–10 minutes. Personalized report. Tells us — and you — which path actually fits your business.
Take the Assessment →