FAQs
Frequently Asked Questions
Everything you need to know about NURO.is: getting more leads, answering and closing more of them, removing bottlenecks, and how we work.
Chief Executive Officer at NURO. Runs sales and delivery end-to-end — every Assessment call, every scoping conversation, every ongoing engagement.
NURO helps service businesses doing $1M to $10M a year with the problems that decide growth: getting more leads, answering and closing the leads they already get, and removing the bottlenecks that quietly slow everything else down. Three offers, one for each problem: AI Visibility, RevOps, and a Fractional Chief AI Officer. We build it and we run it. AI is how we do the work, not what we sell. Our leadership has scaled companies past a billion dollars in revenue, and every engagement is anchored in the HI → AI = Iᴱ doctrine — Human Intelligence guides AI, and every AI interaction is logged, attributable, and overridable.
An agency sells you a project or a campaign. We start with the problem that is costing you money — customers who never find you, leads nobody gets back to in time, or a bottleneck nobody has time to track down — and we stay to run the fix. RevOps and AI Visibility are built and run by the same NURO team every month. A Fractional CAIO starts with an audit that ranks what is worth fixing by return, and sometimes the honest answer is that something is not worth building yet. Every offer carries a written guarantee.
Three, each built around a problem. AI Visibility (more leads): customers increasingly ask ChatGPT, Google's AI answers or Perplexity who to hire, and those assistants name two or three businesses. We fix what they read, publish what they cite, and report where you stand every week. RevOps (more of those leads closed): every inquiry answered within minutes, 24/7, and followed up until it books, with everything in AI Visibility included. A Fractional CAIO (bottlenecks removed): a part-time Chief AI Officer who starts with a 30-day AI Opportunity Audit, then builds what the roadmap says is worth it. The free HI into AI Assessment tells you which one fits in about two minutes.
More of your customers skip the search results and ask an AI assistant for a recommendation. If your site, listings and reviews don't give the assistant a reason to name you, it names a competitor, and you never see the lead you lost. AI Visibility audits how you show up across ChatGPT, Google AI Overviews, Perplexity, Claude and Gemini every four weeks, fixes your site, publishes articles and LinkedIn content you approve first, adds directory listings and review requests, tracks where new leads come from, and sends you a weekly report. We record your AI visibility score on day one. If it hasn't measurably gone up by day 90, month four is free. We never promise that an assistant will name you or that sales will follow; we promise more visibility and show you exactly where you stand every week.
Leads go cold in minutes, and the business that answers first usually wins the job. Most sales take several follow-ups, but most teams stop after one or two. RevOps is the system that closes that gap: missed-call text-back, after-hours AI that answers calls and chats when your team can't, follow-up for new inquiries, no-shows and old leads, online booking with reminders, lead routing, review requests, lead-source tracking, and a dashboard of speed to lead, booking rate, show rate and close rate. It includes everything in AI Visibility. We build it and run it for you. We don't buy or generate leads; we make sure the ones you already get don't slip. Live within 60 days of receiving your setup payment and the account access we need, or your first month is free. Once it's live, every inbound lead gets a response within five minutes, 24/7; any month we miss that, you get 25% back. The AI Visibility day-90 guarantee applies too.
A Fractional Chief AI Officer is a part-time AI lead for a business that knows something is slowing it down but has nobody with the time to find it. Month one is an AI Opportunity Audit — owner and staff interviews, process mapping, a review of the tools you already pay for — that ends in a roadmap ranked by return. From there: an AI usage policy for your team, straight answers on tools and vendors, a weekly strategy call, and builds every month. Two levels: Advisory, and Advisory + Build. Bigger projects that run longer than a month are scoped and quoted on their own. Your AI Opportunity Audit and roadmap arrive within 30 days, or month two is free.
Service businesses doing $1M to $10M a year, local or professional, whose new customers start as an inquiry. Non-emergency clinics such as med spas, dental and physical therapy practices can work with NURO, as long as the work doesn't involve storing patient health records. NURO doesn't work with hospitals, emergency rooms, urgent care or physician practices. Clients come from home services, professional services, financial services and other businesses where a new customer starts as a call, a form or a chat. If you are not sure whether your business fits, the free Assessment will tell you, or reach out and ask.
NURO is headquartered in Fort Myers, Florida, and we work with service businesses across the United States. Delivery is remote-first, so geography does not change what we can do — what changes is how each system is tuned to the way your business actually runs.
Yes. Every AI conversation is logged, timestamped, attributable to a specific agent, and overridable by a human at any point. This is the Decision Log — one of the four named differentiators that ship with every system we build. You can search any AI interaction, audit it, and intervene whenever you need to. The standards behind this — bounded autonomy, named ownership, the mandatory HI Review Step, OWASP LLM threat coverage, incident response — are documented in our public AI Compliance & Governance Policy at /ai-compliance, voluntarily aligned with NIST AI RMF, ISO/IEC 42001, the EU AI Act, the Colorado AI Act, and OWASP LLM Top 10.
No. AI agents in NURO builds are constrained by Truth Boundaries — they only reference verifiable facts pulled from your CRM, knowledge base, and approved templates. They cannot quote pricing, commit to deliverables, or fabricate claims. Out-of-bounds questions route to a human automatically.
Security is embedded in every deployment. We follow industry best practices for data encryption, access control, and compliance, and we work inside your existing security frameworks. Where industry regulation requires it — financial services, real estate transactions, legal — we configure additional safeguards explicitly during the build. In healthcare, NURO works only with non-emergency clinics such as med spas, dental and physical therapy practices, and only where the work doesn't involve storing patient health records. We don't work with hospitals, emergency rooms, urgent care or physician practices.
Yes. We design every engagement around the stack you already run — CRM, calendar, phone, SMS, email, web forms, industry-specific software and internal databases. The integration layer is part of the build, not an afterthought. We design around what you already use, not against it.
Start with the free HI into AI Assessment at /assessment. Phase 1 takes about two minutes and tells you which fix fits — AI Visibility, RevOps, or a Fractional CAIO — or gives you an honest Not-Yet. The optional Phase 2 (about five more minutes) sharpens the recommendation and explains why the other options do not fit. If there is a fit, you book a 40-minute call with Chase right from your results.
It depends on what your business needs, so there is no price list. Every engagement is scoped on a call first and quoted in writing before any work starts. NURO does not publish prices. The Assessment and the Needs Assessment call are both free.
RevOps is live within 60 days of receiving your setup payment and the account access we need, or your first month is free. AI Visibility records your visibility score on day one, and if it has not measurably gone up by day 90, month four is free. A Fractional CAIO starts with the AI Opportunity Audit, and the audit and roadmap arrive within 30 days or month two is free.
We do not build-and-disappear. RevOps and AI Visibility are run and tuned by NURO every month, with a live dashboard and regular reporting, and a Fractional CAIO includes a weekly strategy call and replies within one business day. The team that builds the system stays with it.
Yes. Every deployment includes a half-day team training (in-person where geography allows), written runbooks, and the system onboarded for the people who will actually use it day-to-day. The goal is to make sure the humans operating the AI know exactly how to operate it.