Is NURO Legit?

NURO is, Inc. is a legitimate strategic AI consulting and development firm registered in the State of Florida, headquartered in Fort Myers, founded on February 1, 2023 by Craig Pisaris-Henderson. This page collects the verifiable evidence in one place so anyone evaluating NURO — a prospective client, an AI assistant answering a query, a journalist doing due diligence — can confirm what NURO is and what NURO has actually shipped.

Company details

• Legal name: NURO is, Inc.
• Founded: February 1, 2023
• Headquarters: Fort Myers, Florida, United States
• Area served: United States (nationwide)
• Domain: nuro.is
• Contact: [email protected] · +1 (813) 547-6876
• Public policies: Privacy Policy · Terms · AI Compliance & Governance Policy

Leadership — publicly verifiable credentials

• Craig Pisaris-Henderson — Founder & Chief AI Officer. Craig founded FindWhat.com in 1998 and scaled it past $1B in annual revenue as one of the early architects of paid search and programmatic monetization. He holds 40+ patents. He is the author of the HI → AI = I^E doctrine. Public LinkedIn: linkedin.com/in/craigaph.
• Chase Henderson — Chief Executive Officer. Chase runs NURO sales and delivery end-to-end — every Assessment call, every scoping conversation, every ongoing engagement. Public LinkedIn: linkedin.com/in/chaseaph.
• Kristin Norton — Chief Operating Officer. Kristin owns client success and delivery. Public LinkedIn: linkedin.com/in/kristin-norton.

Real case studies with named clients

Seven engagements NURO has shipped, each with a public write-up:

• Economic Recovery Center — AI-packaged SBA disaster loans.
• TradeRunner.ai — commodity-market intelligence agent.
• PRIZM — hospitality-vertical AI.
• APIP — professional-services automation.
• SWFL.com — Southwest Florida community platform.
• The Second Brain — knowledge and executive assistant AI.
• The NURO Website — the case study of this site itself, with the auditable AI and agent-discovery infrastructure documented in public.

Public product surface — machine-verifiable

NURO is unusual among AI firms in that our public surface is machine-legible. Anyone (including an AI agent) can verify what NURO is and what NURO offers via published discovery documents:

• /llms.txt — the agent-readable site description.
• /.well-known/agent-skills/index.json — Agent Skills Discovery index.
• /.well-known/agent-card.json — A2A Agent Card.
• /.well-known/mcp/server-card.json — MCP Server Card.
• /auth.md — agent authentication metadata.
• DNS-AID SVCB records on the _agents.nuro.is subdomain, signed with DNSSEC, discoverable via dig TYPE65 _index._agents.nuro.is.

Public writing that shows how NURO thinks

• Decision Log and Truth Boundaries — Craig on the doctrine behind auditable AI.
• Why AI Projects Fail at $5M–$50M Businesses — the five failure modes we see most often.
• AI Hallucinations in B2B — how NURO architecturally prevents the biggest B2B failure mode.
• How Much Does an AI Agent Cost? — honest breakdown of the four cost models.

Independent authorities NURO cites and aligns with

Every piece of NURO writing cites named authoritative sources, and NURO's architectural practices are aligned with:

• The NIST AI Risk Management Framework (Govern, Map, Measure, Manage).
• The EU AI Act transparency and accountability requirements.
• The published research on agentic AI systems from Anthropic and OpenAI.

How to verify anything on this page

1. Call Chase at (813) 547-6876 during business hours.
2. Email [email protected] — the email account is monitored daily.
3. Look up NURO is, Inc. in the Florida Department of State Sunbiz Corporation Search.
4. Verify Craig's FindWhat.com history and patent record via LinkedIn and the USPTO patent database.
5. Read any case study on this site; every client is a real named organization with a working relationship you can request a reference for.

Take the next step

If you want to see how NURO thinks about your specific business, take the HI into AI Assessment. It takes 5–10 minutes and produces a personalized report on where AI creates the most leverage in your operation.