Craig Pisaris-Henderson.
Founded FindWhat.com and scaled it to a billion dollars in revenue. 40+ patents. Architect of the HI → AI = Iᴱ doctrine. Now leading strategic AI consulting and development at NURO.
The FindWhat era
Craig founded FindWhat.com in 1998 — at a moment when paid search and programmatic monetization were not yet categories. He grew the company to a billion dollars in revenue and shipped many of the patents that defined the early infrastructure of search-based commerce. The pattern recognition that comes from operating a billion-dollar revenue stack at internet-scale velocity shows up in every architectural choice NURO makes today.
The HI → AI Doctrine
Years before the current generative AI wave, Craig codified the operational principle that humans guide AI, AI amplifies human intelligence, and every AI interaction must be reviewable. HI → AI = Iᴱ — Human Intelligence into Artificial Intelligence equals Innovation to the power of Everything. The doctrine is the source of the four productized differentiators that ship inside every NURO build: Decision Log, Truth Boundaries, Vertical-Calibrated Workflows, and the doctrine itself.
Why this work, why now
AI is deeply personal at the business level. What is right for one operator is wrong for the next. The strategic-consulting layer that sits before any NURO build — mapping the operator’s actual reality, sequencing what to build first — is the highest-leverage decision in any AI engagement. Craig leads that layer on every engagement that warrants it.
On every engagement
Craig leads strategy on every NURO engagement. He is the operator in the room when the call calls for someone who has sat in the seat the client is sitting in now — a billion-dollar P&L, a bet-the-company architectural decision, a moment when the fork in the road determines whether the next year is a different company.
Want to Work With Craig?
Every NURO engagement starts with the free HI into AI Assessment. On completion, you can book a 30-minute call with Chase to walk through the results.