Craig Pisaris-Henderson.
Founded FindWhat.com and scaled it to a billion dollars in revenue. 40+ patents. Architect of the HI → AI = Iᴱ doctrine. Now in Fort Myers, building RevOps OS for the Southwest Florida real estate ecosystem.
The FindWhat era
Craig founded FindWhat.com in 1998 — at a moment when paid search and programmatic monetization were not yet categories. He grew the company to a billion dollars in revenue and shipped many of the patents that defined the early infrastructure of search-based commerce. The pattern recognition that comes from operating a billion-dollar revenue stack at internet-scale velocity shows up in every architectural choice NURO makes today.
The HI → AI Doctrine
Years before the current generative AI wave, Craig codified the operational principle that humans guide AI, AI amplifies human intelligence, and every AI interaction must be reviewable. HI → AI = Iᴱ — Human Intelligence into Artificial Intelligence equals Innovation to the power of Everything. The doctrine is the source of the four productized differentiators that ship inside every RevOps OS deployment: Decision Log, Truth Boundaries, SWFL-Built Workflows, and the doctrine itself.
Why Fort Myers, why now
The leverage available to a $5M–$50M Southwest Florida operator running a real revenue operating system — captured leads, qualified instantly, booked automatically, with humans still in command — is the largest unbuilt advantage in this market. Craig is doing this from Fort Myers because geography is a feature, not a constraint. National AI agencies cannot replicate same-day support, in-person QBRs, or workflow templates calibrated for snowbird seasonality and hurricane re-engagement.
On every engagement
Craig leads strategy on every NURO engagement. He is the operator in the room when the call calls for someone who has sat in the seat the client is sitting in now — a billion-dollar P&L, a bet-the-company architectural decision, a moment when the fork in the road determines whether the next year is a different company. The Day-14 credibility cameo on every Motion 2 sequence is Craig himself.
Want to work with Craig?
Every NURO engagement starts with the free HI into AI Assessment. On completion, you can book a 30-minute call with Chase to walk through the results.