Built by Operators Who've Scaled to a Billion Dollars.
NURO is a strategic AI consulting and development firm. We design, build, deploy, and run bespoke AI agents, automated systems, and custom software for growing businesses across industries. AI is deeply personal at the business level — NURO is exactly what you need it to be. Founded by Craig Pisaris-Henderson, who scaled FindWhat.com to $1B and codified the HI → AI doctrine that anchors every system we ship. Human-led. AI you can audit.
Craig Pisaris-Henderson Built a Billion-Dollar Company Before AI Was Venture-Backed.
Craig founded FindWhat.com in 1998 and grew it to a billion dollars in revenue, becoming one of the early architects of paid search and programmatic monetization. He holds 40+ patents. He is the author of HI → AI = IE — the doctrine that humans guide AI, AI amplifies human intelligence, and every AI interaction is reviewable. The doctrine pre-dates the current generative AI wave by years and anticipates exactly the trust problem AI in B2B services has today.
The reason Craig is doing this now, at this stage of his career, is that the leverage available to a growing business running real AI infrastructure — agents that handle the work nobody on the team has time for, systems that capture intent the moment it appears, and humans still in command of the decisions that matter — is the largest unbuilt advantage operators have ever been offered. NURO builds it custom for the business in front of us, regardless of industry.
The World Needs HI into AI.
AI is an amplifier. Pointed at clarity, it multiplies clarity. Pointed at chaos, it multiplies chaos — faster, at scale, and with false conviction. The world doesn't need more AI. It needs Human Intelligence going into AI first: insight, ethics, and operational judgment that decide what the machine should do before it does anything at all. That's what HI → AI = IE actually means — and it's why every system we ship starts with a person, not a prompt.
Human Intelligence 'into' Artificial Intelligence 'equals' Innovation to the power of Everything.
Humans are the source. Machines are the force. Every agent we build starts with human insight, ethics, and operational intent — because that's the only way AI closes the gap between what it can do and what your business actually needs.
Four Named Differentiators.
The HI → AI Doctrine is not a marketing claim. It is the operational principle behind four built-in product features that ship with every system we build — regardless of industry.
Decision Log
Every AI conversation is logged, timestamped, attributable, auditable, and overridable.
Truth Boundaries
AI agents are constrained to verifiable facts from your CRM, knowledge base, and approved templates.
Vertical-Calibrated Workflows
Every deployment ships with workflow templates calibrated to your specific industry and operating cycle.
HI → AI Doctrine
Human Intelligence leads, AI amplifies, every interaction is reviewable.
Operators on Both Sides of the Table.
NURO is led by people who have built businesses, scaled them past the billion-dollar mark, closed deals, delivered products, and sat in the seat every client is sitting in now.
Craig Pisaris-Henderson
Founder & Chief AI Officer
Craig founded NURO and leads strategy on every engagement. He scaled FindWhat.com to a billion dollars in revenue and holds 40+ patents. He is the architect of the HI → AI = Iᴱ doctrine — the principle behind every NURO build that humans lead AI, and every AI interaction is auditable.
Read full bio →
Chase Henderson
Chief Executive Officer
Chase runs NURO sales and delivery end-to-end. Every Assessment call, every scoping conversation, every ongoing engagement — Chase is the human on the other side of the table from day one.
Read full bio →
Kristin Norton
Chief Operating Officer
Kristin owns client success and delivery. She makes sure the systems we build get installed, get used, get tuned, and continue to expand inside the accounts we serve. She's the reason engagements renew.
Read full bio →What Drives Us.
Outcome-Owned
Every system we build is measured by the business impact it produces — revenue captured, hours returned, errors prevented. We do not bill by the line of code. We own the outcome.
Auditable AI
Decision Log on every conversation. Truth Boundaries on every agent. The AI is structurally more accountable than your average employee — by design, not by promise.
Human-Led
Human Intelligence leads. AI amplifies. Every interaction is reviewable. The HI → AI Doctrine is the operational principle behind every product decision we make.
Embedded Delivery
We do not build-and-disappear. We design, build, deploy, and stay embedded to run the systems we ship. Tuning, extending, and scaling as your business evolves.
Industry-Agnostic, Vertically-Calibrated
We build for businesses across industries — and every system we ship is calibrated to the operating cycle, vocabulary, and integrations of the specific business in front of us.
Operator Pedigree
Built by operators who scaled FindWhat.com to $1B and shipped real products at real scale. The pattern recognition shows up in the work, not just the bio.
From the Doctrine to Strategic AI Consulting and Development.
The HI → AI Doctrine
Craig codifies the principle that anchors everything NURO ships: Human Intelligence leads. AI amplifies. Every interaction is reviewable. The doctrine pre-dates the current generative AI wave by years and anticipates exactly the trust problem AI in B2B services has today.
NURO is, Inc. is Born
Founded in 2023 to close the gap between what AI can technically do and what a real operating business actually needs. From day one the model was embedded delivery — design, build, deploy, run — not project work.
The Diagnose-Build-Deploy-Run Pattern Emerges
Shipped the first wave of production AI builds across multiple industries — no-code day-trading automation (TradeRunner.ai), AI-powered content production (PRIZM), SBA disaster-recovery packaging, predictive marketing in commercial real estate. Different industries, different shapes, same operating model: diagnose, build, deploy, then stay embedded to run it.
See the builds →RevOps OS Ships
NURO productizes its lead-capture and pipeline-conversion work into RevOps OS — a three-tier revenue operating system for businesses that want speed and structure rather than a fully custom build. Foundation, Acceleration, Custom. One platform, one team accountable. RevOps OS becomes one of the ways NURO delivers; everywhere else, custom stays the offering.
See what we do →Strategic AI Consultants and Developers
NURO is a strategic AI consulting and development firm serving growing businesses across industries — sales, operations, customer service, content, marketing, decision intelligence. Each engagement is designed around the specific business in front of us, because AI is deeply personal at the business level. NURO is exactly what you need it to be — a consulting engagement, a productized RevOps OS deployment, a fully custom build, or some combination.
Human Intelligence leads. AI amplifies. Every interaction is reviewable. — The HI → AI Doctrine, the principle behind RevOps OS.