Built by Operators Who've Scaled to a Billion Dollars.
NURO installs and runs RevOps OS for Southwest Florida operators in the real estate ecosystem. Founded by Craig Pisaris-Henderson, who scaled FindWhat.com to $1B and codified the HI → AI doctrine that anchors every system we ship. Headquartered in Fort Myers. Locally accountable. Human-led.
Craig Pisaris-Henderson Built a Billion-Dollar Company Before AI Was Venture-Backed.
Craig founded FindWhat.com in 1998 and grew it to a billion dollars in revenue, becoming one of the early architects of paid search and programmatic monetization. He holds 40+ patents. He is the author of HI → AI = IE — the doctrine that humans guide AI, AI amplifies human intelligence, and every AI interaction is reviewable. The doctrine pre-dates the current generative AI wave by years and anticipates exactly the trust problem AI in B2B services has today.
The reason Craig is doing this now, at this stage of his career and from Fort Myers, is that the leverage available to a $5M–$50M Southwest Florida operator running a real revenue operating system — captured leads, qualified instantly, booked automatically, with humans still in command — is the largest unbuilt advantage in the SWFL market.
The World Needs HI into AI.
AI is an amplifier. Pointed at clarity, it multiplies clarity. Pointed at chaos, it multiplies chaos — faster, at scale, and with false conviction. The world doesn't need more AI. It needs Human Intelligence going into AI first: insight, ethics, and operational judgment that decide what the machine should do before it does anything at all. That's what HI → AI = IE actually means — and it's why every system we ship starts with a person, not a prompt.
Human Intelligence 'into' Artificial Intelligence 'equals' Innovation to the power of Everything.
Humans are the source. Machines are the force. Every agent we build starts with human insight, ethics, and operational intent — because that's the only way AI closes the gap between what it can do and what your business actually needs.
Four Named Differentiators.
The HI → AI Doctrine is not a marketing claim. It is the operational principle behind four built-in product features that ship with every RevOps OS deployment.
Decision Log
Every AI conversation is logged, timestamped, attributable, auditable, and overridable.
Truth Boundaries
AI agents are constrained to verifiable facts from your CRM, knowledge base, and approved templates.
SWFL-Built Workflows
Every deployment ships with workflow templates calibrated to Southwest Florida operating realities.
HI → AI Doctrine
Human Intelligence leads, AI amplifies, every interaction is reviewable.
Operators on Both Sides of the Table.
NURO is led by people who have built businesses, scaled them past the billion-dollar mark, closed deals, delivered products, and sat in the seat every client is sitting in now.
Craig Pisaris-Henderson
Founder & Chief AI Officer
Craig founded NURO and leads strategy on every engagement. He scaled FindWhat.com to a billion dollars in revenue and holds 40+ patents. He is the architect of the HI → AI = Iᴱ doctrine — the principle behind RevOps OS that humans lead AI, and every AI interaction is auditable.
Read full bio →
Chase Henderson
Chief Executive Officer
Chase runs NURO sales and delivery end-to-end. Every Assessment call, every RevOps OS install, every ongoing engagement — Chase is the human on the other side of the table from day one.
Read full bio →
Kristin Norton
Chief Operating Officer
Kristin owns client success and delivery. She makes sure RevOps OS gets installed, gets used, gets tuned, and continues to expand inside the accounts we serve. She's the reason engagements renew.
Read full bio →What Drives Us.
Outcome-Owned
Every system we install is measured by the revenue it captures or the leakage it eliminates. We do not bill by the project. We own the outcome.
Auditable AI
Decision Log on every conversation. Truth Boundaries on every agent. The AI is structurally more accountable than your average employee — by design, not by promise.
Human-Led
Human Intelligence leads. AI amplifies. Every interaction is reviewable. The HI → AI Doctrine is the operational principle behind every product decision we make.
Locally Accountable
Headquartered in Fort Myers. In-person QBRs. Same-day support. We live the SWFL market we serve. Geography is a feature, not an inconvenience.
Embedded Delivery
We do not build-and-disappear. We install RevOps OS and stay embedded to run it. Tuning, extending, and scaling as your business evolves.
Operator Pedigree
Built by operators who scaled FindWhat.com to $1B and shipped real products at real scale. The pattern recognition shows up in the work, not just the bio.
From the Doctrine to RevOps OS in Southwest Florida.
The HI → AI Doctrine
Craig codifies the principle that anchors everything NURO ships: Human Intelligence leads. AI amplifies. Every interaction is reviewable. The doctrine pre-dates the current generative AI wave by years and anticipates exactly the trust problem AI in B2B services has today.
NURO is, Inc. is Born
Founded in 2023 to close the gap between what AI can technically do and what an operator at $5M–$50M actually needs. From day one the model was embedded delivery, not project work.
The Diagnose-Build-Deploy-Run Pattern Emerges
Built and deployed early AI automation stacks across operator businesses — including Commercial Roadmap Academy, a bilingual AI-generated info business shipped from 2 minutes of client footage — proving the pattern on live operations.
Read the case study →RevOps OS Ships
The four productized differentiators get named and built into the core product: Decision Log, Truth Boundaries, SWFL-Built Workflows, and the HI → AI Doctrine. RevOps OS launches as the revenue operating system NURO installs and runs for SWFL operators across the real estate ecosystem.
See RevOps OS →Locked to Southwest Florida
Geography becomes the moat. NURO locks active outbound to Lee, Collier, and Charlotte counties — agents and brokerages, property management, home services, mortgage brokers, real-estate attorneys. Multi-vertical inside one geography. We live the market we serve.
Human Intelligence leads. AI amplifies. Every interaction is reviewable. — The HI → AI Doctrine, the principle behind RevOps OS.