# NURO.is — Strategic AI Consultants and Developers

> NURO is a strategic AI consulting and development firm. We design, build, deploy, and run bespoke AI agents, automated systems, and custom software for growing businesses across industries — sales, operations, customer service, content, marketing, and decision intelligence. Headquartered in Fort Myers, Florida; service area nationwide. AI is deeply personal at the business level: NURO is exactly what you need it to be. Anchored in the HI → AI doctrine — humans lead, AI amplifies, every interaction is auditable.

**Founded:** 2023. **HQ:** Fort Myers, Florida. **Service area:** United States. **Leadership:** Craig Pisaris-Henderson (Founder & Chief AI Officer; previously scaled FindWhat.com to $1B, 40+ patents), Chase Henderson (CEO; runs sales and delivery end-to-end), Kristin Norton (COO; owns client success and delivery).

## What we do — five service lines

1. **Strategic AI Consulting** — where most engagements start. We map your operational reality, identify where AI creates the most leverage, and produce a sequenced plan for what to build first, second, third.
2. **AI Agent Development** — custom AI agents for the specific job your business needs done: inbound and outbound voice, conversational web, AI SDR, recall and reactivation, internal-ops agents.
3. **Custom Software Development** — bespoke AI architecture for businesses whose problem is not off-the-shelf. Multi-agent orchestration, deep integration with industry-specific software, dedicated build teams.
4. **Workflow Automation** — end-to-end automation across sales-ops, marketing-ops, finance-ops, and customer-success-ops with production-grade monitoring.
5. **RevOps OS** — the productized revenue operating system NURO installs and runs for businesses that want speed and structure rather than a fully custom build. Three tiers: Foundation, Acceleration, Custom.

## The four productized differentiators

- **Decision Log** — every AI conversation is logged, timestamped, attributable, auditable, and overridable.
- **Truth Boundaries** — AI agents are constrained to verifiable facts; they cannot improvise, fabricate, or hallucinate pricing or commitments.
- **Vertical-Calibrated Workflows** — every deployment ships with workflow templates calibrated to your specific industry and operating cycle.
- **HI → AI Doctrine** — Human Intelligence leads, AI amplifies, every interaction is reviewable. Authored by Craig (HI → AI = Iᴱ).

## Engagement model

Diagnose → Build → Deploy → Run. NURO designs, builds, deploys, AND stays embedded to run the systems we ship. One team accountable. We do not build-and-disappear. The free [HI into AI Assessment](https://www.nuro.is/assessment) is the front door to every engagement — a 5–10 minute diagnostic that surfaces where AI creates the most leverage in your business and unlocks a 30-minute call with Chase.

## Key pages

- [Home](https://www.nuro.is/) — entry point and brand
- [What We Do](https://www.nuro.is/services) — five service lines, the engagement model, the differentiators
- [What We've Done](https://www.nuro.is/case-studies) — the work we have shipped
- [About](https://www.nuro.is/about) — the team, the journey, and the HI → AI doctrine
- [Craig Pisaris-Henderson — Founder & Chief AI Officer](https://www.nuro.is/team/craig)
- [Chase Henderson — CEO](https://www.nuro.is/team/chase)
- [Kristin Norton — COO](https://www.nuro.is/team/kristin)
- [Insights](https://www.nuro.is/insights) — operator-grade writing on strategic AI consulting, agents, custom software, and what holds up in production
- [FAQs](https://www.nuro.is/faqs) — questions about engagements, AI auditability, security, and getting started
- [HI into AI Assessment](https://www.nuro.is/assessment) — free 5–10 minute diagnostic; entry point for every engagement
- [Chat with NURO AI](https://www.nuro.is/chat) — retrieval-grounded AI assistant with persistent conversation history
- [AI Compliance & Governance Policy](https://www.nuro.is/ai-compliance) — executive policy aligned with NIST AI RMF, ISO/IEC 42001, EU AI Act, Colorado AI Act, OWASP LLM Top 10. Defines the HI Review Step, bounded-autonomy requirements for agents, prohibited uses, and incident response. The standards travel with every system NURO ships.
- [Contact](https://www.nuro.is/contact)

## Case studies — real builds in production

- [TradeRunner.ai — No-Code Day-Trading Automation](https://www.nuro.is/case-studies/traderunner) — a flight simulator for day trading. Human-led. AI-executed. Backtest, paper-trade, then execute through connected brokerages.
- [PRIZM — AI Short-Form Content Engine](https://www.nuro.is/case-studies/prizm) — one upload becomes 30+ platform-native short-form assets across TikTok, Reels, Shorts, LinkedIn, Instagram, X.
- [Economic Recovery Center — AI-Packaged SBA Disaster Loans](https://www.nuro.is/case-studies/sba-disaster-recovery) — end-to-end document AI and compliance workflow for SBA Economic Injury Disaster Loans.
- [SWFL.com — Regional Community Platform](https://www.nuro.is/case-studies/swfl) — six-county Southwest Florida discovery layer with AI Concierge grounded in live data, daily ingestion across Eventbrite/Meetup/RSS feeds, per-county business inclusion ads, consumer subscriptions with calendar OAuth, and a full Stripe + GHL stack. Next.js 15 + Supabase + PostGIS.
- [The NURO Website](https://www.nuro.is/case-studies/nuro-website) — this site. One operator pair-programming with an AI agent. The 38-question Assessment, retrieval-grounded chat with persistent history, full LLM-citation schema layer.
- [The Second Brain](https://www.nuro.is/case-studies/second-brain) — a personal AI agent on Telegram that reads every email and task, maintains a private CRM, and surfaces what is about to slip.

## Insights

- [The CRM Problem at Home Services Companies — and What Fixing It Looks Like](https://www.nuro.is/insights/home-services-crm-problem)
- [Decision Log and Truth Boundaries — How NURO Makes AI Auditable](https://www.nuro.is/insights/decision-log-truth-boundaries-auditable-ai)
- [Fractional AI Team vs. Hiring Your First AI Engineer](https://www.nuro.is/insights/fractional-ai-team-vs-first-ai-hire)
- [Why AI Projects Fail at $5M–$50M Businesses](https://www.nuro.is/insights/why-ai-projects-fail-at-5-50m-businesses)
- [Agents vs. Automations vs. Workflows](https://www.nuro.is/insights/agents-vs-automations-vs-workflows)

## Discovery endpoints

- [robots.txt](https://www.nuro.is/robots.txt)
- [sitemap.xml](https://www.nuro.is/sitemap.xml)
- [insights RSS feed](https://www.nuro.is/insights/feed.xml)
- [/.well-known/ai.txt](https://www.nuro.is/.well-known/ai.txt)
- [/ai/summary.json](https://www.nuro.is/ai/summary.json)
- [/ai/faq.json](https://www.nuro.is/ai/faq.json)
- [/ai/service.json](https://www.nuro.is/ai/service.json)

## Contact

- Email: chase@nuro.is
- Phone: +1-813-547-6876
- LinkedIn: https://www.linkedin.com/company/hin2ai
- YouTube: https://www.youtube.com/@nuro-is