The revenue operating system for Southwest Florida operators.
We install and run the system that captures, qualifies, and books every lead — 24/7, locally accountable, human-led. One platform. One team accountable. AI you can audit, override, and trust.
Most SWFL operators your size lose $140K–$250K a year to slow follow-up.
The pipeline is real. The conversion is not. Three failure modes account for almost all of it — and every one of them is fixable with the right operating system in place.
Slow follow-up
The 5-minute window decides who closes. Most operators miss it on most leads. The leads that do get a touch usually never receive a second.
Missed calls
Every missed call is a competitor's appointment. After-hours voicemail goes unreturned. Inbound during business hours overwhelms whoever happens to be at the desk.
Dead leads
Older inquiries pile up in the CRM with no re-engagement. Recall reminders don't go out. Dormant database = pipeline burning slowly with no one watching.
RevOps OS is delivered in three tiers.
Sized to operator complexity. Most clients land at Foundation and upgrade to Acceleration within 90 days.
Foundation
“You stop losing leads.”
A smart CRM build configured for your business, with automated workflows and AI-in-workflows for lead scoring, drafting, routing, and re-engagement. The baseline that turns inbox-and-spreadsheet chaos into a pipeline you can see.
Acceleration
“Every lead answered, qualified, booked — automatically.”
Foundation plus standalone AI agents: inbound and outbound voice, conversational web, AI SDR working dormant database, missed-call rescue, predictive deal scoring, and full reporting. Every lead answered 24/7, with humans in command.
Custom
“Multi-location, multi-LOB, custom integrations.”
Bespoke architecture for multi-location operators, multi-line-of-business firms, and businesses that need deep integration into industry-specific software. Multi-agent orchestration, dedicated build team, and a success manager who lives inside the engagement.
Four productized differentiators.
Most AI agencies build something, hand it over, and disappear. RevOps OS is engineered around four named features that turn vague claims into structural commitments.
Decision Log
Every AI conversation is logged, timestamped, attributable, auditable, and overridable.
Audit any AI interaction in your RevOps OS at any time — search it, override anything that is wrong.
Truth Boundaries
AI agents are constrained to verifiable facts from your CRM, knowledge base, and approved templates.
The agent literally cannot improvise pricing, commit to deliverables, or fabricate claims. Out-of-bound questions route to a human automatically.
SWFL-Built Workflows
Every deployment ships with workflow templates calibrated to Southwest Florida operating realities.
Snowbird seasonality, hurricane re-engagement, vacation rental turnover, license renewal cycles — the templates already know your market.
HI → AI Doctrine
Human Intelligence leads, AI amplifies, every interaction is reviewable.
Authored by Craig (HI → AI = Iᴱ). Decision Log and Truth Boundaries are this doctrine made into product.
We work exclusively with the Southwest Florida real estate ecosystem.
We work exclusively with the Southwest Florida real estate ecosystem — anyone whose business involves real estate. Lee, Collier, and Charlotte counties. Five sub-categories of operator, one unified operating system underneath.
Operators who have sat in the seat.
Craig Pisaris-Henderson
Founder & Chief AI OfficerCraig founded NURO and leads strategy on every engagement. He scaled FindWhat.com to a billion dollars in revenue and holds 40+ patents. He is the architect of the HI → AI = Iᴱ doctrine — the principle behind RevOps OS that humans lead AI, and every AI interaction is auditable.
Chase Henderson
Chief Executive OfficerChase runs NURO sales and delivery end-to-end. Every Assessment call, every RevOps OS install, every ongoing engagement — Chase is the human on the other side of the table from day one.
Kristin Norton
Chief Operating OfficerKristin owns client success and delivery. She makes sure RevOps OS gets installed, gets used, gets tuned, and continues to expand inside the accounts we serve. She's the reason engagements renew.
Start with the Assessment.
The HI into AI Assessment is a free 5–10 minute diagnostic. It surfaces what RevOps OS would solve for your business — and on completion, you can book a 30-minute call with Chase to walk through the results.